Análise da gestão de contas para empresas de publicidade de pequeno porte

oai:ojs.emnuvens.com.br:article/2Empresas que prestam serviços de publicidade têm como sua matéria prima o intelecto e o tempo de seus funcionários. Por isso, é necessário compreender quais são os atributos que classificam uma conta de cliente como uma conta de grande potencial e assim maximizar o desempenho da empresa. Este estudo tem como objetivo indicar tais atributos que denotam uma conta com grande potencial e prescrever métodos de controle para que a empresa obtenha alto desempenho com suas parcerias. Para isso, é realizado um estudo de caso, com entrevistas de profundidade e analisados os resultados à luz da visão baseada em recursos e teoria da agência

Essence of decision: explaining the cuban missile crisis

Allison, G. T., & Zelikow, P. (1999). Essence of decision: Explaining the Cuban missile crisis (Vol. 2). New York: Longman

Institutional factors and subnational location choice for multinationals’ R&D subsidiaries

Purpose – Using an institution-based view, this study aims to conceptualize how sub-national institutionalcharacteristics are likely to explain location choice of multinationals’research and development (R&D) subsidiaries.Design/methodology/approach – In a conceptual paper, this study explores specific institutional facetsof the regional environments within a country that are capable of explaining, at least in part, the locationchoices of multinational corporations’ R&D subsidiaries.Findings – This study thus explores the more nuanced influences of the institutional environments at asubnational level and develops propositions to explain location choices based on the differences of theinstitutional environments.Originality/value – This study contributes to international business theory by incorporating a locationspecific analysis that contrasts to the usual country-level observation on the determinants of firms’ locationdecisions

Essence of decision: explaining the cuban missile crisis

Allison, G. T., & Zelikow, P. (1999). Essence of decision: Explaining the Cuban missile crisis (Vol. 2). New York: Longman

Institutional factors and subnational location choice for multinationals’ R&D subsidiaries

Using an institution-based view, this study aims to conceptualize how sub-national institutional characteristics are likely to explain location choice of multinationals’ research and development (R&D) subsidiaries.info:eu-repo/semantics/publishedVersio

Imagen de destino en redes sociales virtuales

Since destination image is an important construct for tourism research, cities and regions try to understand and to develop a positive image in order to guarantee the number of visitors and the tourism revenue. The main objective of this article was to develop a model of evaluation of destination image through the use of pictures shared in virtual social networks. We propose that the image of a destination can be analyzed through the way tourists picture the destination in virtual social networks. Hence, we have developed a measurement to evaluate destination image based on pictures posted on Instagram, and we made a model to analyze destination image based on pictures shared in virtual social network. Our method was composed by an analysis of 1,500 pictures of three important destinations in Brazil (Foz do Iguaçú, Rio de Janeiro, and Salvador). Our results contribute to tourism research by indicating that it is possible to determine the main characteristics of a destination by the pictures in virtual social networks, and by providing a 5-dimension model to do so. This study contributes to tourism research in two venues. First, we propose a method for evaluating destination image based on pictures posted in social media rather than the usual questionnaires. This may help scholars by providing an alternative way of evaluating destination image without recall, social desirability and non-response bias. And secondly, this study also contributes to practitioners and public policy in tourism by showing which characteristics of a destination image are more prominent to the destination image, based on virtual social networks.Como a imagem de destino é um importante construto para a pesquisa em turismo, as cidades e regiões tentam desenvolver uma imagem positiva para garantir o número de visitantes e a receita. O objetivo deste artigo é desenvolver um modelo de avaliação de imagem de destino através do uso de imagens compartilhadas em redes sociais virtuais. Propomos que a imagem de um destino possa ser analisada pela maneira como os turistas imaginam o destino em redes sociais virtuais. Assim, desenvolvemos uma medida para avaliar a imagem de destino com base em fotos publicadas no Instagram. Nosso método foi composto por uma análise de 1500 fotos de três importantes destinos no Brasil (Foz do Iguaçu, Rio de Janeiro e Salvador). Nossos resultados contribuem para a pesquisa em turismo, indicando que é possível determinar as principais características de um destino pelas imagens em redes sociais virtuais e fornecendo um modelo de 5 dimensões para fazê-lo. Este estudo contribui para a pesquisa em turismo em dois locais: propomos um método para avaliar a imagem de destino com base em imagens postadas em mídias sociais, em vez dos questionários usuais. Isso pode ajudar os estudiosos, fornecendo uma maneira alternativa de avaliar a imagem de destino sem recordação, desejo social e viés de não-resposta. Este estudo também contribui para os profissionais e políticas públicas em turismo, mostrando quais características de uma imagem de destino são mais proeminentes para a imagem de destino com base em redes sociais virtuais.Dado que la imagen de destino es una construcción importante para la investigación turística, las ciudades y regiones intentan entender y desarrollar una imagen positiva para garantizar el número de visitantes y los ingresos del turismo. El objetivo principal de este artículo es desarrollar un modelo de evaluación de la imagen de destino mediante el uso de imágenes compartidas en redes sociales virtuales. Proponemos que la imagen de un destino se pueda analizar a través de la forma en que los turistas representan el destino en las redes sociales virtuales. Por lo tanto, desarrollamos una medida para evaluar la imagen de destino basada en imágenes publicadas en Instagram y desarrollamos un modelo para analizar la imagen de destino basada en imágenes compartidas en una red social virtual. Nuestro método fue compuesto por un análisis de 1500 imágenes de tres destinos importantes en Brasil (Foz do Iguaçú, Río de Janeiro y Salvador). Nuestros resultados contribuyen a la investigación turística en tanto indican que es posible determinar las características principales de un destino por las imágenes en las redes sociales virtuales, y proporcionan un modelo de cinco dimensiones para hacerlo. Este estudio contribuye a la investigación turística en dos espacios. Por un lado, proponemos un método para evaluar la imagen de destino basada en imágenes publicadas en las redes sociales en lugar de los cuestionarios habituales; esto puede ayudar a los académicos al proporcionar una forma alternativa de evaluar la imagen de destino sin recordar la conveniencia social y el sesgo de no respuesta. Y por otro lado, este estudio también resulta provechoso para los profesionales y las políticas públicas en turismo al mostrar qué características de una imagen de destino son más prominentes a la imagen de destino basada en redes sociales virtuales.https://revistas.udem.edu.co/index.php/anagramas/article/view/252

How can management scholars contribute with research in the COVID-19 crisis?

IntroductionAs the Covid-19 crisis ensues throughout the world, researchers from several fields of research consider how they could contribute to the current understanding of the crisis. In the field of strategic management, we face a special problem as most companies scraped their strategic plans for the year 2020 as they are currently more focused on surviving the crisis with emergent strategies. Strategic management researchers are now in a position where their main object of research has been highly influenced by the pandemic and face the challenge of developing impactful and meaningful research in a world where all eyes are looking for answers to the crisis.In the Iberoamerican Journal of Strategic Management, we decided that we would encourage researchers in our field to develop research that contributes to a better understanding of the pandemic crisis and their impacts on organizations. We are not currently announcing a special issue dedicated to the pandemic crisis. However, we are stating that we welcome and encourage research on the investigation of aspects that link the pandemic to organizations and strategy.We believe that it is crucial for researchers to acknowledge and to understand the impacts that the pandemic crisis has on organizations. The more we understand this crisis, the more we can contribute to reducing the effects it will have on organizations and jobs. Besides, we believe that this is a time when we, as researchers, have to contribute to society by helping in every way we can. The best way to contribute with our skills is to provide a better understanding of how, in which conditions, and to what extent the pandemic crisis will influence organizations.We provide two following sections for this editorial. First, a suggestion of research themes to be addressed, and secondly, a section regarding the cautions we must have when researching the effects of the pandemic crisis. Suggestions of research themes Impacts of the pandemic crisis over firm performance. Some works are already looking into how the pandemic crisis will impact firm performance (Aifuwa et al., 2020; Gonzalez-Uribe & Wang, 2020). This is a very important topic as the economic performance of the world will be hindered by the crisis. It is important not only to understand how the pandemic will reduce the performance of firms but also to investigate under which conditions this reduction will happen, in which industries, and depending on which firm-specific settings. Strategic responses to the pandemic crisis. Which strategies have firms put up to deal with the crisis? Which kinds of strategic moves have been successful and reduced the impact of the crisis? How could these strategies shape businesses in the near future? It is especially interesting to investigate if firms can develop capabilities through the crisis and how these capabilities willshape future strategies. Global value chains and the pandemic. As companies throughout the world will have to deal with the disruption of global value chains during the pandemic (Bonadio et al., 2020), it is important to investigate how this disruption could shape the future of global value chains. Will companies diversify their value chains to avoid future problems in similar situations? What have we learned with the challenges of finding alternatives and dealing with disruptions of the chain? Institutional pressures, adaptation, and conformity in times of pandemics. Institutions are crucial for strategic decisions and the following performance of firms. However, the institutional environment is usually perceived as the rules of the game that change in a very slow fashion (North, 1990). The challenges that the pandemic crisis imposed upon firms have greatly changed the way that business is conducted. But are institutional pressures reinforced or loosened during a crisis as the pandemic? Could the pandemic crisis spark an institutional change? Pandemic-driven stress and its effects on decision-making. Organizations already struggle to maintain acceptable levels of strategic decision-making in normal circumstances, and in situations such as the current one, this becomes even more complex, subjective, and difficult. Decision-making is the cornerstone of most schools of thought in strategy, and crises escalate choices and consequences (Oroszi, 2018). Latin American organizations are sometimes considered more vulnerable in a plethora of dimensions, and the ongoing pandemic is most likely to influence decision-making in the area negatively. Teams, coordination and multinational efforts. Crises stir trouble but also provide interesting aspects worth of studying for teams and coordination (Driskell et al., 2018). Whereas technologies may mitigate the negative effects of the pandemic on team coordination, new ways of organizing work and making group efforts and decisions may also come up. Multiple stakeholders and conflicts in decision-making. Critical times impose extreme pressures not only on teams but also on stakeholders, especially external ones. Current literature still has gaps on conflicts between ideas as competing pressures and crises tend to overemphasize and distort stakes (van der Wal, 2020). Born globals, startups, and innovation in times of crisis. What are the effects – both negative and positive – of crises on innovation? More specifically, what happens to supposedly more vulnerable beginning endeavors such as born globals (Pepelasis & Protogerou, 2018) and startups (Haase & Eberl, 2019)? What are the capabilities they have developed or are seeking in order to survive these troubling times?  SME Entrepreneurship and frugal innovation. As with born globals and startups, we must look to the opposite end of the scale. How are small and medium organizations dealing with the effects of the current crisis? Are there any behavior shifts and strategic alterations that can subside such negative consequences?Countercyclical industries and fields during crises. In the Iberoamerican territories, are there any industries and fields that are gaining momentum in a countercyclical fashion? What are these and what features do they have to promote growth? Can this growth be sustainable once the crisis subsides? Agroindustrial and low-tech industries may be examples, but other fields can also shed light on the matter (Martins et al., 2019). Cautions for researching the pandemic crisis As the pandemic crisis is still undergoing as we write this editorial, we thought of providing some guidance about the special care researcher must-have when dealing with this delicate issue. These are ethical guidelines that we see as important to be followed to ensure a meaningful discussion in the academic field. Do not put a value on lives and health. It is impossible to put a value on life. As researchers of the management field, we are focused on understanding the effects of the pandemic on organizations. We have seen statements treating the crisis as a tradeoff between lives and jobs, or between health and the economy. We are not in a position of pointing a side in this situation. We advise researchers always to remember that lives are invaluable. Do not step outside of your field of research. Many scholars from several fields have conducted research trying to understand and predict the spread of the Covid-19 disease, mainly using their skills with data. This effort is remarkable; however, this is not a competence of the management field as we are not trained in understanding diseases. We, therefore, encourage researchers to look at the effects of the crisis in organizations, and we advise not to delve into understanding the disease per se as this is not our expertise. Do not guide the research question by political agendas. We understand that there are many political interests regarding the results of research on the crisis. We also understand that it is tempting to answer direct questions posed by politicians in the issue. However, we advise scholars not to directly tackle into answering politically-driven questions and to maintain the impartiality we always have. Do not twist your theory/method/argumentation to fit a crisis. As of now, we see a surge on pandemic-related research on all fields. While in some fields this is expected (such as epidemiology or economics), not all management research is closely related to the topic. Several fields have also seen a surge in pandemic-framed research that is only marginally tangential to the topic – management included. Reshaping your study to fit the crisis it does not directly relate to is not only intellectually dishonest but also takes space and time from editors and reviewers from doing their job on papers that actually can contribute to the ongoing scenario.IntroductionAs the Covid-19 crisis ensues throughout the world, researchers from several fields of research consider how they could contribute to the current understanding of the crisis. In the field of strategic management, we face a special problem as most companies scraped their strategic plans for the year 2020 as they are currently more focused on surviving the crisis with emergent strategies. Strategic management researchers are now in a position where their main object of research has been highly influenced by the pandemic and face the challenge of developing impactful and meaningful research in a world where all eyes are looking for answers to the crisis.In the Iberoamerican Journal of Strategic Management, we decided that we would encourage researchers in our field to develop research that contributes to a better understanding of the pandemic crisis and their impacts on organizations. We are not currently announcing a special issue dedicated to the pandemic crisis. However, we are stating that we welcome and encourage research on the investigation of aspects that link the pandemic to organizations and strategy.We believe that it is crucial for researchers to acknowledge and to understand the impacts that the pandemic crisis has on organizations. The more we understand this crisis, the more we can contribute to reducing the effects it will have on organizations and jobs. Besides, we believe that this is a time when we, as researchers, have to contribute to society by helping in every way we can. The best way to contribute with our skills is to provide a better understanding of how, in which conditions, and to what extent the pandemic crisis will influence organizations.We provide two following sections for this editorial. First, a suggestion of research themes to be addressed, and secondly, a section regarding the cautions we must have when researching the effects of the pandemic crisis. Suggestions of research themes Impacts of the pandemic crisis over firm performance. Some works are already looking into how the pandemic crisis will impact firm performance (Aifuwa et al., 2020; Gonzalez-Uribe & Wang, 2020). This is a very important topic as the economic performance of the world will be hindered by the crisis. It is important not only to understand how the pandemic will reduce the performance of firms but also to investigate under which conditions this reduction will happen, in which industries, and depending on which firm-specific settings. Strategic responses to the pandemic crisis. Which strategies have firms put up to deal with the crisis? Which kinds of strategic moves have been successful and reduced the impact of the crisis? How could these strategies shape businesses in the near future? It is especially interesting to investigate if firms can develop capabilities through the crisis and how these capabilities willshape future strategies. Global value chains and the pandemic. As companies throughout the world will have to deal with the disruption of global value chains during the pandemic (Bonadio et al., 2020), it is important to investigate how this disruption could shape the future of global value chains. Will companies diversify their value chains to avoid future problems in similar situations? What have we learned with the challenges of finding alternatives and dealing with disruptions of the chain? Institutional pressures, adaptation, and conformity in times of pandemics. Institutions are crucial for strategic decisions and the following performance of firms. However, the institutional environment is usually perceived as the rules of the game that change in a very slow fashion (North, 1990). The challenges that the pandemic crisis imposed upon firms have greatly changed the way that business is conducted. But are institutional pressures reinforced or loosened during a crisis as the pandemic? Could the pandemic crisis spark an institutional change? Pandemic-driven stress and its effects on decision-making. Organizations already struggle to maintain acceptable levels of strategic decision-making in normal circumstances, and in situations such as the current one, this becomes even more complex, subjective, and difficult. Decision-making is the cornerstone of most schools of thought in strategy, and crises escalate choices and consequences (Oroszi, 2018). Latin American organizations are sometimes considered more vulnerable in a plethora of dimensions, and the ongoing pandemic is most likely to influence decision-making in the area negatively. Teams, coordination and multinational efforts. Crises stir trouble but also provide interesting aspects worth of studying for teams and coordination (Driskell et al., 2018). Whereas technologies may mitigate the negative effects of the pandemic on team coordination, new ways of organizing work and making group efforts and decisions may also come up. Multiple stakeholders and conflicts in decision-making. Critical times impose extreme pressures not only on teams but also on stakeholders, especially external ones. Current literature still has gaps on conflicts between ideas as competing pressures and crises tend to overemphasize and distort stakes (van der Wal, 2020). Born globals, startups, and innovation in times of crisis. What are the effects – both negative and positive – of crises on innovation? More specifically, what happens to supposedly more vulnerable beginning endeavors such as born globals (Pepelasis & Protogerou, 2018) and startups (Haase & Eberl, 2019)? What are the capabilities they have developed or are seeking in order to survive these troubling times?  SME Entrepreneurship and frugal innovation. As with born globals and startups, we must look to the opposite end of the scale. How are small and medium organizations dealing with the effects of the current crisis? Are there any behavior shifts and strategic alterations that can subside such negative consequences?Countercyclical industries and fields during crises. In the Iberoamerican territories, are there any industries and fields that are gaining momentum in a countercyclical fashion? What are these and what features do they have to promote growth? Can this growth be sustainable once the crisis subsides? Agroindustrial and low-tech industries may be examples, but other fields can also shed light on the matter (Martins et al., 2019). Cautions for researching the pandemic crisis As the pandemic crisis is still undergoing as we write this editorial, we thought of providing some guidance about the special care researcher must-have when dealing with this delicate issue. These are ethical guidelines that we see as important to be followed to ensure a meaningful discussion in the academic field. Do not put a value on lives and health. It is impossible to put a value on life. As researchers of the management field, we are focused on understanding the effects of the pandemic on organizations. We have seen statements treating the crisis as a tradeoff between lives and jobs, or between health and the economy. We are not in a position of pointing a side in this situation. We advise researchers always to remember that lives are invaluable. Do not step outside of your field of research. Many scholars from several fields have conducted research trying to understand and predict the spread of the Covid-19 disease, mainly using their skills with data. This effort is remarkable; however, this is not a competence of the management field as we are not trained in understanding diseases. We, therefore, encourage researchers to look at the effects of the crisis in organizations, and we advise not to delve into understanding the disease per se as this is not our expertise. Do not guide the research question by political agendas. We understand that there are many political interests regarding the results of research on the crisis. We also understand that it is tempting to answer direct questions posed by politicians in the issue. However, we advise scholars not to directly tackle into answering politically-driven questions and to maintain the impartiality we always have. Do not twist your theory/method/argumentation to fit a crisis. As of now, we see a surge on pandemic-related research on all fields. While in some fields this is expected (such as epidemiology or economics), not all management research is closely related to the topic. Several fields have also seen a surge in pandemic-framed research that is only marginally tangential to the topic – management included. Reshaping your study to fit the crisis it does not directly relate to is not only intellectually dishonest but also takes space and time from editors and reviewers from doing their job on papers that actually can contribute to the ongoing scenario

Publicando em coautoria: uma comparação das motivações entre pesquisadores mais e menos prolíficos de Administração no Brasil

In this study, we investigate what more and less prolific scholars – that publish more or less scientific articles – search for in their co-authorship ties. Specifically, we seek to understand if and how there are differences in the motivations presiding to co-authorship between more and less prolific researchers. Research on co-authorship is of interest to the academia, since the majority of the articles are published in co-authorship and co-authorships may have an important impact in the scholars’ career. We have collected survey data with 171 Brazilian management faculty, about their motivations, pressures, and choices for co-authorship. We identify significant differences on the perceived pressures to publish, source of pressure, motivations to work in co-authorship and the contributions warranting co--authorship across more and less prolific researchers. We contribute to the debate on the development of scholars and the formation of co-authorship ties, suggesting that co-authorship may be strategically managed and evolving along the professional path of the researchers, and leaving the possibility that scholars’ networks of co-authorship evolve strategically as they seek different goals.info:eu-repo/semantics/publishedVersio

Motivos de rejeição dos artigos nos periódicos de Administração

Os índices de rejeição dos periódicos de Administração clamam pela análise dos motivos que levam editores e revisores a rejeitar artigos submetidos. Este artigo investiga quais as lacunas mais frequentes nos artigos submetidos aos periódicos da área de ‘Administração, ciências contábeis e turismo’, que podem conduzir à rejeição. Metodologicamente, o estudo empírico foi sustentado por dados coletados por questionário a 82 editores-chefes de periódicos, questionando sobre quais os motivos que os levam a rejeitar artigos em desk-review e quais os principais aspectos que seus revisores apontam como motivos para a rejeição dos artigos que avaliam. Os resultados revelam que a contribuição científica é um dos principais fatores para conseguir a publicação do artigo, e que o método é a seção que tende a apresentar mais problemas. Analisamos os resultados e discutimos implicações no debate sobre produtivismo acadêmico, proveniente do “publish or perish”, proporcionando uma perspectiva abrangente dos cuidados a ter para conseguir a publicação

Corrupção, Modos de Entrada e Desempenho de Subsidiárias de Empresas Multinacionais de Países Emergentes

Corruption, defined as the abuse of public power for private gain, has been the subject of theoretical and empirical studies in recent International Business literature. In order to contribute empirically to this topic, the purpose of this paper is to analyze the effects of corruption on the choice of international entry mode and on the performance of emerging MNE subsidiaries operating in other emerging economies. Based on a quantitative approach, and using the panel data regression technique for a sample of 657 Multinational Subsidiaries, we found evidence on the negative impacts of corruption on the performance of emerging country subsidiaries operating in other emerging countries. In addition, the study points to the moderating effect of the joint venture entry mode on the relationship between corruption and performance.Corrupção, definida como o abuso do poder público para ganhos privados, tem sido o objeto de estudos teóricos e empíricos na literatura recente de Negócios Internacionais. Com o objetivo de contribuir empiricamente com esta temática, o propósito do presente artigo é analisar os efeitos da corrupção sobre a escolha do modo de entrada internacional e sobre o desempenho de subsidiárias de Empresas Multinacionais (EMNEs) de origem de economias emergentes operando em economias emergentes. Utilizando-se de uma abordagem quantitativa, com a técnica regressão em dados de painel para uma amostra de 657 subsidiárias de EMNEs, encontraram-se evidências sobre os impactos negativos da Corrupção no desempenho das subsidiárias de países emergentes operando em outros países emergentes. Além disso, o estudo aponta para o efeito moderador do modo de entrada Joint Venture (JV) para a relação entre corrupção e desempenho